The Pit Stop Challenge is suitable for events, tradeshows and parties to entertain guests and expose sponsors' brands, applied to the F-1 bodywork, to the teams' and promoters' uniforms and also through additional materials such as flyers, billboards, daily newspapers and bulletins for specific purposes and endomarketing.

In the Pit Stop Challenge, the participant is the target and also the media, as he/she will tell about this unique experience to several people of his/her relationship. This epidemic effect is capitalized by the brand and increases the impact of the promotional event turning it into the talk of the town.